How to Open Your Company’s LinkedIn Page

Sometimes, entrepreneurs and small business professionals use their personal LinkedIn page to promote their business, and that is a solid approach that can turn into lots of views, especially if you have a lot of network connections. (In fact, our CMO, Melissa Daley, narrates our business story on her LinkedIn page). However, having a dedicated business page opens up a new chapter of opportunity. This article provides a step by step guide on how to open a LinkedIn company page that will resonate with your customers and clients and share your organizations’s mission, products and services.

You can’t open a LinkedIn page with your personal email account name.

Setting the Stage

Before your creative journey begins, there’s one non-negotiable: you need an official business email address, such as info@yourdomain.com. You can’t use a personal company email address. This requirement underscores your professional authenticity and serves as a cornerstone for crafting your company’s LinkedIn profile.

Creating a Visually Compelling Banner

First impressions count. Your LinkedIn banner (the long rectangular image) is akin to a digital storefront. It needs to be visually compelling and also share your brand’s story. It’s like a visual handshake! Incorporate your company’s color palette and font style.

Emblematic Presence

Your logo is the core of your brand identity. It’s one of the first elements that people see on LinkedIn. It’s the smaller square image on the left of the banner. Make sure it is scaled correctly to fit within the allocated space.

Crafting the “Voice of the Company”

Personality matters. Your company voice on LinkedIn is a harmonious blend of your professional presence and the tone that sets your business apart. Sometimes, it emulates the voice of the company founder, with an added dimension. It should be consistent, resonate confidence, and strike a chord with your audience. This voice is the heart of your brand’s online conversations through the content and updates you share.

Taglines and Marketing Essentials

Make every word count. Your tagline is not just a catchy phrase; it’s a micro mission statement that powerfully conveys your business’s value proposition. It needs to encapsulate your brand’s essence and at the same time, be succinct and catchy.

Your LinkedIn company page is a powerful tool for driving your business forward.

How to Open Your LinkedIn Company Page

1. Log into LinkedIn: sign into LinkedIn using your personal profile because LinkedIn company pages are created via individual accounts.

2. Create a Page: Locate the ‘For Business’ icon on the top right corner, scroll down and click on ‘Create a Company Page+’. Choose the category that fits your business type and size.

3. Essential Information: Fill in the company’s details, ensuring accuracy, especially when it comes to your official business info@ email address to verify your association with the business. And make sure you can access the info@ email account.

4. Imagery & Tagline: Upload high-resolution versions of your logo (300x300px, jpg, jpeg or png) as well as the banner (1584x396px, which is an aspect ration of 4:1).

5. Compelling Description: Make your About Us section sing with by outlining your business’s key offerings, mission, and vision. Be enthusiastic!

6. Detailing Services: Highlight your services or product offerings using rich keywords that potential clients and customers will use to find you.

7. Optimize visibility: use SEO (Search Engine Optimization) best practices to increase the visibility of your LinkedIn page.

8. Engage and Grow: Regularly post updates and insights to engage with your audience and increase your followers. Share articles, case studies, infographics, thought leadership reports, white papers, etc., from your website.

Your LinkedIn page is an invaluable business tool that shares the story of your company and how you can help your clients and customers. Building a strong company presence on LinkedIn helps scale your success.

Need help with your company’s marketing strategy & content? #LetsChitChat

Authored by Melissa E. Daley, CMO